Super Bowl companies from metro Phoenix are participating in the NFL’s Business Connect program.

AUSTIN, TX — Numerous activities have taken place in the weeks and months before the Glendale Super Bowl.

All have made significant use of neighborhood businesses.

Every Super Bowl includes the Business Connect program from the NFL. It serves as a means of communication between the league and the cities that host the greatest athletic event of the year.

The Arizona Super Bowl Host Committee got hundreds of submissions, according to Jennie Patel, who works there.

“Diverse” enterprises include those that are woman-owned, LGBTQ+ owned, minority-owned, and veteran-owned.

A number of demands related to the big game are met by all those enterprises.

Basically everything and anything that goes into staging an event, including décor, food and drink, and cleaning requirements, according to Patel.

There are a lot of Business Connect suppliers at the tailgate. Many of the food trucks present at the Super Bowl Experience at Hance Park are supplied by Business Connect.

One such is the food truck Wok This Way, which is run by Kris Mill and her partner in business and nephew Jake Lipovitch.

Due to the founders’ common passion for cooking, the food truck began as a tiny operation.

Jake and I were operating pop-up eateries when we managed to gather enough cash to purchase a truck, as Mill recalls.

Small businesses like Wok This Way have an opportunity to expand thanks to the Business Connect program.

Business education is a goal of the NFL’s Business Connect program, according to BJ Waymer, who oversees it.

The National Football League’s influence on local company suppliers that reside in whatever market we engage in is the entire goal of Business Connect, according to the spokesperson.

By providing resources to the member firms, the initiative achieves this.

In order to ensure that they are ready to compete for business and would be successful in any contracts they are granted, Waymer stated, “We conduct workshops and do networking events.”

Waymer thinks that this effort will continue to benefit businesses long after the Super Bowl has ended.

We’ve established a link, thus there may be continuous contracts.

Mill is convinced that the initiative has benefited Wok This Way.

“It provided a method for us to network with other small businesses and for us to expand our company. It’s invaluable.

Heather Lennon, who is not new to a small company, was also a new participant in the class.

For 25 years, she has worked as a general contractor for both residential and commercial projects. I run several different small enterprises. and I focus on retail and the adaptive reuse of old structures.

Among these is Warehouse 215, a former laundry and linen facility in the heart of Phoenix that has been converted into a venue for events. The Super Bowl Host Committee held a number of activities at Warehouse 215.

Lennon claimed that despite her existing business savvy, the Company Connect program’s offerings are crucial to the Valley’s business environment.

She praised their generosity of knowledge, calling it “very remarkable” and “truly encouraging.” It’s wonderful to see that all of these little enterprises are receiving their just rewards.

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